TAG: GS 2: POLITY
THE CONTEXT: Information, Education and Communication (IEC) Campaign on PM-JANMAN mission, to raise awareness and ensure 100% saturation of Government Schemes in PVTG majority tribal areas, to run from 23rd August till 10th September, 2024.
EXPLANATION:
- The Union Ministry of Tribal Affairs is running a nationwide Information, Education and Communication (IEC) campaign and Beneficiary Saturation Camps for the Pradhan Mantri Janjati Adivasi Nyaya Maha AbhiyaN (PM-JANMAN), from 23rd August, 2024 till 10th September, 2024.
- It aims to reach out to Particularly Vulnerable Tribal Groups (PVTG) habitations and PVTG families in 194 districts across the country.
- Union Minister for Tribal Affairs and Minister of State reviewed the progress of schemes under PM-JANMAN and took note of the preparedness for the IEC campaign on PM-JANMAN.
- Prime Minister launched the PM-JANMAN mission on Janjatiya Gaurav Diwas (15th November, 2023), from the Khunti District of Jharkhand.
Campaign Activities and Reach
- A comprehensive IEC campaign was run last year in 100 districts, covering approximately 500 blocks and 15,000 PVTG habitations across 18 States and the Union Territory of Andaman and Nicobar Islands.
- The goal is to cover around 16,500 villages, 15,000 Gram Panchayats and 1000 Talukas in the said 194 districts.
- This campaign is an effort aimed at saturating PVTG families with key individual entitlements and the disseminate information about the PM-JANMAN interventions.
- It aims to provide PVTG habitations with basic facilities, so as to enable these tribal communities to be aware about the Central and State schemes and the benefits thereunder.
- The initiative will cover every PVTG household that has remained unreached because of distance, lack of road and digital connectivity and will provide facilities at their doorstep.
- During the entire campaign period, Aadhar cards, Community certificates, Jan Dhan accounts, and pattas for Forest Rights Act (FRA) beneficiaries will be provided as these are basic requirements for other schemes.
- PM JANMAN Intervention Cards will be distributed in the language of the PVTGs.
- Part of the campaign will also comprise of Beneficiary Saturation Camps and Health Camps. These camps will focus on providing immediate benefits under schemes for individuals/households and for health-related issues particular to PVTG groups, such as screening tests for Sickle Cell Disease.
- Awareness material like pamphlets, video, creatives, infographics etc. are expected to be utilised in local and tribal languages.
- Thematic Wall Paintings bearing key PM-JANMAN messages will adorn PVTG habitations.
- Efforts will be undertaken to ensure that the benefits under various schemes such as scholarship, maternity benefit schemes, Kisan Credit Card, Kisan Samman Nidhi, Disability certificates for the patients of SCD and so on reach the eligible PVTG beneficiaries.
- Scheme beneficiaries and achievers will relate their success stories at special sessions to inspire other members of the community to come forward.
PM-JANMAN mission
- The Pradhan Mantri Janjati Adivasi Nyaya Maha Abhiyan (PM-JANMAN) scheme is a commendable initiative by the Union Cabinet to address the long-standing issue of energy poverty in tribal communities.
- The focus on off-grid solar power solutions tailored to the unique needs of Particularly Vulnerable Tribal Groups (PVTGs) demonstrates a commitment to inclusive development.
- The PM-JANMAN mission focuses on 11 critical interventions related to 9 key aligned Ministries/Departments.
- It has the budgetary outlay of Rs. 24,104 crores (Central Share: Rs.15,336 crore and State Share: Rs.8,768 crore) from FY 2023-24 to 2025-26, under the Development Action Plan for Scheduled Tribes (DAPST).
- Other 10 interventions involving other schemes and Ministries/Departments have also been identified which are crucial for ensuring the holistic development of the PVTGs.
- It involves enrolment in Aadhar, issue of community certificates, PM-JANDHAN yojana, PM Garib Kalyan Yojna, Ayushman card, PM Kisan Samman Nidhi, Kisan Credit Card, resolving pending cases of Individual and Community Forest rights and so on.
- During the National Manthan Shivir held on 15th December, 2023, an implementation strategy of the mission was discussed, where more than 700 officers from Central and State governments brainstormed jointly.
- New initiatives for phase 2 of PM-JANMAN were also discussed.
SOURCE: https://pib.gov.in/PressReleaseIframePage.aspx?PRID=2047979
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