Objective:
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- Preserve the rich cultural heritage of India.
- Cultural mapping
- Create “cultural vibrancy” throughout the nation.
Features:
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- It was launched in 2017.
- The execution of program is by Indira Gandhi National Centre for Arts (IGNCA).
- Mission Components:
- Awareness generation by through competitions, awards etc.
- Creating virtual platform for learning and database for cultural mapping.
- Providing grants/scholarships/fellowships.
- Provide unique cultural-Id for grading of artist.
- Designing artist welfare schemes.
- Developing cultural infrastructure like establishing KALA GRAMS.
- Integrating culture with tourism.
Significance:
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- Preservation of culture
- Fostering cultural awareness by providing free access to learning resources.
- Sustainable employment generation in creative industries.
- It will help in internationalization of Indian cultural heritage.
- Cultural mapping can be utilised for promoting tourism industry.
Mera Gaon Meri Dharohar (My Village My Heritage)
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- It is a component of NMCM.
- It aims to harness the unique cultural heritage of Indian villages by cultural mapping.
- The common service centres (CSC) and local entrepreneurs are responsible for conducting meetings with villagers to gather interesting facts about the village.
