OBJECTIVES OF THE SCHEME:
1. Pursue activities in the areas of Information, Education and Communication to perat the mandate of propagation of AYUSH Systems of Healthcare.
2. Creation of awareness amongst the citizens about the efficacy of the AYUSH systems, their cost effectiveness and the availability of ASU&H drugs services and other solutions.
3. Utilizing various communication channels for this purpose, and produce IEC material including digital and audio-video publicity material to achieve the objective of health for all;
4. Dissemination of information on proven results of Research and Development work conducted in AYUSH Systems at National/ State level through Fairs, Exhibitions, Seminars, Workshops, Symposiums and educational platforms. Planning and organizing the observation of important Days;
5. Providing information and communication forums where horizontal and vertical interaction among stakeholders of AYUSH Systems can take place through digital events, conferences, seminars and fairs/ melas at State and National levels and encourage stakeholders to participate in them.
COMPONENTS:
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- Organization of Arogya Fairs both at the National and State Level.
- Organization of Ayurveda Parv and Yoga Fest/ Utsav etc.
- Participation in Health Fairs organized by Government Departments, State Governments, and other reputed AYUSH Organizations.
- Preparation and distribution of authentic Publicity material on AYUSH Systems.
- Activities and programmes undertaken by the Ministry, its autonomous bodies and AYUSH Directorates/ AYUSH Societies of States and Uts to achieve the objectives listed above.
- Providing financial assistance
- Providing incentives to AYUSH Industry to participate in National and State Arogya Fairs.
- Conducting webinars, virtual exhibitions and other digital events on Ayush related topics and participating in the same.
- Media campaign through social media and other New-Media.
